Axe Channel: friends with benefits

Axe Canada is all about being educational. The brand has been posting comical videos to its YouTube page to keep young guys laughing in between TV campaigns. Content created by CP+B for the Axe Channel includes a video series entitled “Modern Day Phenomena Explained by Old People,” in which older people provide their take on things such as “friends with benefits.”

Client: Axe Canada
Agency: CP+B Canada
Director: Kyle Trotter