Resume

Awards & Recognition

Kyle Trotter

Brand Leader | Creative Team Builder | Data & Strategy

Toronto, ON | kyle.david.trotter@gmail.com

AWARDS & Nominations

CLIO	CANNES	One Screen	AD WEEK
Telly Awards	W3	Marketing Awards	Applied Arts

Professional Summary

Results-oriented digital marketing native with over 15+ years of strong leadership in creative transformation, driving brand growth and developing impactful GTM strategies.

AREAS OF EXPERTISE

✔ Creative Direction	✔ Production	✔ Content Strategy	✔ Studio Design
✔ Product Management	✔ Brand & Strategy	✔ Acquisition	✔ Partnership Management
✔ Team Building	✔ Partnership Management	✔ Data Analytics	✔ Vendor Relationships

Career Highlights

Creative Direction: Led over 30+ global campaigns, having won and been nominated for over 11+ international awards.

Staff Management: 10+ years of technical team building and management.

Product Development: Contributed to the product design of multiple million-dollar web2 and 3 product launches.

Brand Development: Managed multiple global brands valued at 9-figures.

EXPERIENCE

Global Head of Creative Production, Rivalry, Toronto CA | April 2022 – Present

Led global brand and digital marketing initiatives resulting in a 25% increase in brand revenue and a 30% boost in digital engagement metrics.
Coached and empowered a global team, resulting in a 40% rise in creative output and a 50% increase in productivity.
Engineered and implemented pioneering content initiatives that drove a 35% revenue growth and a 20% increase in market penetration.
Synchronized and optimized partnership contracts globally, leading to a 15% enhancement in brand collaborations and improved market positioning.

Head of Brand & Creative, Nutra Holdings, Toronto CA | June 2020 – April 2022

Spearheaded content and marketing operations, increasing revenue from 25M to 55M in just 18 months through innovative brand and content strategies.
Crafted compelling narratives focused on brand identity, leading to a significant boost in brand loyalty among audiences.
Mentored and nurtured creative talent, resulting in a dynamic workforce proficient in navigating the digital landscape and adapting to market changes effectively.

Director of Brand & Creative, Shutterstock, Montreal CA | May – 2017 – June 2020

Directed and transformed creative content marketing initiatives, resulting in a 35% cost savings and generating tens of millions in revenue.
Spearheaded successful product launches with Go-To-Market strategies, consistently surpassing performance metrics.
Collaborated with internal and external partners to curate a top-tier content library, leading to a notable enhancement in brand reputation and market presence.

Creative Director, Bread & Circus, Toronto CA | January 2016 – May 2017

Led partnerships and brand activities, yielding a 40% revenue growth and 25% ROI for clients.
Collaborated on award-winning content with industry leaders, boosting engagement by 50% and brand loyalty by 20%.
Oversaw digital product creation and branded content development, increasing customer engagement by 30% and brand loyalty by 15%.

Art Director, Union Adverstings, Toronto CA | June 2014 – January 2016

Spearheaded creative content, boosting brand recognition by 25% and engagement by 30%.
Led in-house studio development, cutting project time by 40% and enhancing design quality.

On-Air Promotions. Corus Entertainment, Toronto CA | January 2013 – June 2014

Instrumental in supporting marketing & brand programs, leading to the prestigious “Best Local Newscast” award.
Spearheaded on-air marketing efforts for Global News nightly broadcasts, resulting in a measurable increase in audience engagement and viewership.

Copywriter / Integrated Producer, Crispin Porter + Bogusky, Boulder/ Los Angeles

June 2009 – January 2013

Contributed to agency recognition as “Advertising Agency of the Decade.”
Crafted engaging content for global brands, resonating worldwide.
Managed successful integrated campaigns for top-tier brands.