The Phone Block

Restaurant chain Turtle Jack’s Muskoka Grill wants to reinforce its brand as a place to relax and reconnect, and has come up with a fun way to get families to put down their phones.

Working with Toronto agency Union, the casual restaurant, which has 16 locations in Ontario, recently created a “phone block” – a box where customers could stash their phones, featured at select locations. If the customers made it to the end of the meal without going back to their device, they’d get a 20% discount. If they succumbed to the temptation and picked it back up, they’d be met with an alarm.