Axe Channel: Social Media

Art Director and Content Lead

In my role as the Creative Lead, I directed and executed the innovative content strategy for Axe Canada’s educational YouTube campaign. Spearheading the project, I ensured the development and delivery of engaging video content, including the popular series “Modern Day Phenomena Explained by Old People.” This initiative aimed to captivate and entertain the target audience of young men, bridging the gap between educational and comedic content while aligning with Axe’s branding.