I spearheaded the creative content production strategy, assembling and leading a team of designers and motion experts, alongside social and media. Collaborating closely with product teams and overseeing global campaign efforts, I leveraged data and insights to enhance the effectiveness of our growing global team.

The evolution began with a strategic reassessment of the brand’s mission, culminating in a comprehensive rebranding campaign to resonate with our vision of establishing a prominent online presence.

Our achievements encompass the establishment of a dynamic global creative and production team, now exceeding 20 skilled professionals, and the development of a definitive brand direction embraced by the entire organization.