Booby Ball

You’d be hard-pressed to find anyone on Earth who doesn’t love boobs. Yet somehow, Boobyball – the annual charity event for Rethink Breast Cancer, now in its 10th year – lacked support. Our objective was to help generate donations for Boobyball by getting people to attend this event, but in order to do that, we needed to get them talking about our online spot that celebrated Boobyball’s 10th year – with a birthday party like no other – drew more attention to the event.

Credits
Client: Rethink Breast Cancer
Agency: CP+B Canada
Creative Director: Aaron Starkman
Art Director: Gail Park
Copywriter: Neil Blewett
Director of Integrated Production: Jennifer Dark
Integrated Producer: Kyle Trotter
Account Director: Jackie Galvin