Art Director & Content Lead

I spearheaded three transformative projects as the creative lead, tasked with revamping a standard auto show interview and product walk-around experience. By showcasing Infiniti’s Design Director and his inspiring journey of creativity and mentorship, we highlighted the passion behind the modern cars’ stunning design.

This innovative approach not only resonated with audiences but also played a pivotal role in achieving Infiniti Canada’s best sales increase year. Surpassing the effectiveness of traditional TV spots, these projects successfully elevated the brand’s image and engagement levels. As a creative professional committed to pushing boundaries and invoking emotion, I am proud to have played a key role in driving tangible results and elevating the brand’s presence in the market.