Rivalry Token

Global Head of Creative & Content Production                                      


Had ownership of and spearheaded the creative content production strategy for the highly anticipated launch of Rivalry Token, a native cryptocurrency by Rivalry, a renowned sportsbook and iGaming operator. In a pivotal role, led content creation hand-in-hand with the Go-To-Market (GTM) strategy, ensuring seamless alignment between creative assets and market introduction. Directed the development of all social and content assets, crafting compelling narratives for the website and orchestrating a dynamic launch campaign. Led the design and motion teams, collaborating closely with product and executive stakeholders to orchestrate a successful GTM launch with precision and impact.