Jacked Factory

Head of Brand & Creative                                                                  

Jacked Factory collaborated with 5-time Mr. Olympia and renowned bodybuilder Chris Bumstead, also known as CBUM, to showcase the two facets of his persona. The first campaign illustrates the unwavering dedication and effort behind his physique, portraying the daily grind and consistent hard work required to shine on stage and emerge victorious. This journey campaign captures his relentless pursuit of excellence.

In the second campaign, a more humble and playful approach was taken to engage with CBUM’s devoted fanbase. Recognizing their admiration and eagerness to interact with him, a hotline was established for fans to connect with CBUM, ask questions about his workout routine, and inquire about his new pre-workout product.